Creative Advertising Operations Executive

5 December, 2016
Creative Advertising Operations Executive

As a fast growth company with a ‘start-up mentality’, the role will be diverse, working with multiple technologies such as DFP, Rubicon, and Pubmatic. You’ll be working closely with the Sales team across Sports, Fitness, Health, Music & Film brands and mobile applications so an interest and knowledge of these verticals would be advantageous.

The role will be split between two key branches:

  1. About 20% of the time – Building advertising campaigns on ad building tools (e.g. celtra) – using HTML & Photoshop & analysing the engagement results / offering suggestions for improvement.
  2. About 80% of the time – Supporting the team on a day-to-day basis, focusing primarily on the administration and support of advertising campaigns, including:
  • Working with advertisers and agencies on providing the correct assets, setting up, managing and optimising campaign delivery.
  • End of campaign reporting and insights for agencies & publishers.
  • Liaising with the sales team and publishers to ensure that all campaigns sold are feasible from both a commercial and deliverable standpoint.
Advert Building
  • Using an online ad-creator tool to build adverts for clients (you will be trained how to use this)
Campaign Management
  • Inventory forecasting
  • Planning campaign delivery to achieve client goals
  • Checking assets for the campaign to ensure they are all correct and to specification
  • Trafficking and monitoring campaigns to ensure that they deliver to brief
  • Campaign optimisation and analysis to ensure targets and goals are achieved
  • Providing clients with accurate mid-campaign and end of campaign reports & insights
  • Ensuring all booked campaign revenue is recorded and reconciled
  • Weekly and ad-hoc forecast reports to ensure the team is kept up to date on availability & revenue for all platforms
Sales Support
  • Ensuring all proposed campaigns are viable and deliver profit
  • Rejecting proposed campaigns from the sales team that do not fit within feasibility and/or profit margins set up management
Campaign Set Up & Management
  • Learning advertising interface to set up campaigns
  • Testing and diagnosing problems with tracking Ads and involving the necessary parties to move things forward
  • Explaining in a thorough manner how to set-up campaigns to our publishers and 3rd party outsource team if we are unable to set-up in-house
Training & Progression
Training for the tools/programmes used will be provided. There’s also a support function, training workshop and online help guides for using the tools!

As you grow into this role you will take on more responsibility for the end-to-end delivery of campaigns, taking on more projects and clients as you become familiar with how Mapp Media operate. The company is looking at international expansion in 2016, giving you room to take on global projects.

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