The purpose of this role is to understand our client’s customers, and use this knowledge to better serve their customers, build better products and better monetise their customer relationships.
You should be passionate about working with big datasets, social and web-analytics for more than 120 web and app properties, including some of the most iconic digital brands in the UK.
The role sits in the digital media division and will report to Head of Analytics/Senior Analytics Manager.
- Identify how users and customers are interacting with products
- Develop and maintain customer segmentations and propensity models by querying customer data from a wide variety of sources
- Use this customer intelligence to propose how products and services can be tailored to specific audience segments
- Develop a reliable model of customer lifetime value to calculate return on ad spend, platform development and service delivery
- Carry out cohort analysis to track the behaviour of users over time