This is a broad role in an exciting and wellfunded startup that will allow a marketing executive to develop their own ideas and manage multiple B2B campaigns. The marketing executive will assist the CMO in carrying out all Captive Media’s marketing activity, with a focus on lead generation.
- Management of the website;
- Manage email campaigns (including monthly newsletters and outbound mailers;
- Daytoday social media activity focusing on Twitter & Linkedin;
- Creation of marketing content / collateral (including blogs, case studies, and presentations, as well as the occasional infographic and video);
- Writing award applications;
- Organising and attending trade events, and carrying out competitor and press reviews for new leads.