How To Get Your LinkedIn Profile Noticed
16 May, 2016
About a month ago the iiTeam flew to Dublin for some training at LinkedIn's European Head Office. The training was mainly geared around helping us recruiters use LinkedIn effectively to find and engage with the right candidates for our graduate jobs. We came away with some great insights that will help the way we use the networking platform, but it also got us thinking.. it takes two to tango - and if we're trying to find you, it's important that you want to be found.
So here are four tips that may help you land that all important message in your LinkedIn inbox that leads to your next opportunity.
1. Quality over quantity
As your experience evolves, and what you're looking for changes, make sure to update your profile to keep it relevant. But updating your profile doesn't just mean adding new positions, skills and qualifications, it's also important to remove the old stuff as it becomes less relevant.
"Why?", we hear you cry. You may be proud you managed to hold down two part-time jobs whilst studying through school or university. You spent years building up experience that shows you've got skills employers are looking for, why should you now start removing it?
When we're searching through candidates, one of the search criteria we have available to us is the ability to exclude candidates with over a certain number of years' experience - this is aimed at narrowing the candidate pool down to the required experience level - in our case, recent graduates. The downside for you and your LinkedIn profile, is that five years of waiting tables through school and university adds up, and, can make you seem much more experienced than you really are (albeit mathematically) - the unfortunate result for you is that you won't appear in our search results.
2. Be obvious
If you're actively looking for roles, whether that be because you're a student and graduation is imminent, or because you're a graduate and your fixed-term contract or internship is coming to an end - let us know! Being as obvious as writing "open to opportunities" or "looking for roles in x" helps us spot candidates who are actively looking.
You can do this in the professional headline (just below your name at the top of the page) or profile section. If you're currently employed, and you don't want your employer to know you're actively looking for a new opportunity, it's not quite so easy. However, you can still drop some subtle hints to us recruiters by including your career ambitions and primary interests in your profile summary.
3. Top the rankings
When we run a search on LinkedIn, candidates appear on the results page ranked in order of both relevance to the search and LinkedIn activity. If two seemingly identical candidates rank equally in terms of relevance, the candidate deemed more likely to respond to an in-mail will appear higher in the search results.
Accepting and declining in-mails (rather than leaving the poor recruiters hanging!), updating your profile regularly and engaging with content on your LinkedIn news feed will help to rank you higher.
4. Avoid Jargon
It's nice to make yourself and your role sound important, but make sure the result isn't overly-thesaurus-ed role descriptions and job titles that people outside of your organisation won't understand. Whether it be acronyms, job titles or software systems, be careful that the words you use are layman-friendly.
On a CV, it's important to avoid these incomprehensible terms so the reader (your potential employer!) can assess your suitability for the role and you can stand out as a candidate. On LinkedIn, it becomes even more important that you avoid this jargon - not just to make your profile easily digestible - but also so your profile is included in those all-important search results.
This blog post was written by Ally Monk, an Instant Impact Recruitment Consultant. Think you'd like to work with him? Check out his profile & live vacancies (and of course, connect with him on LinkedIn)!
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